Years in Industry: 32
Company Name: EDTM Inc.
Booth Number: 27084
My 3 top areas of expertise
- Sales strategy that transforms salespeople into sales technicians, enabling them to build trust with clients to close more sales
- Custom sales kit development that caters to different decision-maker types
- Leadership in manufacturing instruments that measure the performance of windows
Ask me about…
I will highlight our window sales kits used for selling windows in the home. As a leader in manufacturing instruments for measuring the performance of windows, EDTM naturally compliments those instruments with the accessories and selling tools needed to conduct a convincing sales presentation, bringing the performance of your replacement windows to life.
Our proven approach allows salesmen to convert into “sales technicians” and test a customer’s existing windows, showing them how poorly they perform measured against the replacement windows. While this paradigm shift often goes unnoticed, we repeatedly hear how the barrier to a sale disappears once the customer views the salesman as a sales technician—everyone trusts a technician more than a salesperson.
Make sure to see…
We will be displaying our newly designed WP4501 Window Energy Profiler, which allows a sales technician to measure the performance of a customer’s existing home windows. It measures the ultraviolet and visible light transmission values and estimates the SHGC value of windows. We will highlight the new touchscreen display features and extra selling tools included in the new WP4501 design, as well as all the supporting tools, including heat lamps, carry cases, BTU meters, window frame components, insulating glass pack options and more.
We will also have our popular Glass-Chek meters on display, which allow you to measure glass thickness, identify the low-emissivity surface of the window and the type of low-e used, and identifies and measures laminated glass.
What you might not know our company does
We dig into the philosophy of building an effective sales kit, the decision-making tendencies of analytical and sensory decision makers, how our products effectively sell to each audience, and how a well-balanced kit prepares you to sell to both types at the same time.
Make an appointment?
Customers can reach us at sales@edtm.com or call 419/861-1030.
Anything else to add?
EDTM will offer trade show discounts on any orders that we write at GlassBuild.
