If you’re looking for the next BIG idea, GlassBuild is the place to find it. The trade show floor is where conversations evolve organically. It’s easier to discuss problems and creatively discover solutions when sitting across from each other, standing in an aisle drinking coffee/grabbing lunch together at the concession stand, or walking around the trade show floor taking in the splendor of innovation and performance.
There was a recent study that identified visual focus as a huge component of cognitive focus. “When you’re focused on the screen [in a video chat], you filter out the rest of the environment, [and] that spills over into how you approach [problem solving]. [Video chat is] uniquely bad for creativity because it’s inhibiting broader exploration, [such as interacting or being inspired by the environment].” said Dr. Melanie Brucks, an assistant professor of marketing at Columbia University. If you’re the person your company relies upon to be inventive, come up with big ideas, and set strategy, then GlassBuild is the place to get inspired, have collaborative in-person conversations, and arrive at (hopefully!) several decisions on how to grow.
Speaking of inspiration, I hope you’ll make a point to visit the ICD booth #6222 on the main aisle, not only to say hi, but also check out our dynamic display. See ya there!